Social Media Management

By Mariza Halliday - Last update

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What is Social Media Management?

Social Media Management is the process of managing a complete social media strategy for a business or organization that outlines how they will engage with their customers and what their content publishing should be like.

A Social Media Manager oversees a company’s interactions with the public through implementing content strategies on various social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.

What 3rd level courses are available?

Universities and colleges in Ireland are offering courses in Social Media Management in the following subject areas:

  • Social Media: Introduction – Gain an understanding of social media tools and develop skills and competencies, at an introductory level, across those areas pertaining to social media applications.
  • Advanced Social Media Marketing – Learn how to effectively integrate social media and digital platforms into your public relations strategy.
  • SEO & Social Media Marketing – An introduction to SEO and learn how SEO applies to varying levels of businesses.
  • Measuring Social Media ROI – Learn how to identify your audience, what type of social media posts should you upload, how effective social media campaigns can be and how social media can help your business achieve productivity and results.
  • Certificate in Creative Social Media Administration – An introduction to Content Creation in a variety of different mediums for the creation of content that can be utilized on websites, podcasts, and social media platforms.
  • Certificate in Social Media and Public Relations -Study the fundamental skills in Social and Digital Media, Web Design, and Entrepreneurial skills
  • Digital Marketing, Social Media Standards, Virtual Exhibiting, and Networking – Learn to develop a great web presence for a brand.
  • Social Media Strategies for Public Sector Organisations – Learn to produce an effective strategy for managing social media and how to significantly improve communication and engagement.

Studying Social Media Management in college

Many courses in Social Media Management may take place over a few days, weeks, or even 1 year to 4 years depending on the course and modules selected. There are also part-time courses and night courses available so you can be sure to fit in your studies no matter what your schedule is like.

Courses will cover theory work through lectures, assignments, tutorials, and taught modules. Assessments will take place continuously with written examinations and practical assignments combined to achieve a qualification.

You could also consider work experience or a work shadow in the industry. The digital marketing sector, which includes social media roles, is a popular career choice, so relevant experience is expected by the majority of employers. Relevant work experience is a good way of demonstrating a genuine interest in the field and is regarded favorably by employers. 

You can start building experience by developing a strong online presence and personal brand across several social media channels. Writing a good quality blog, and using multimedia tools such as videos, photos, and infographics can help you build up a good following. Track the impact of your posts as evidence of your effective social media communication.

Work Experience will not only allow you to obtain a deeper knowledge and understanding of the industry, but it will also give you a chance to do some essential networking with other industry professionals and gain valuable contacts for the future.

Career options

After completing a Social Media Management course you will be able to get started in a career that uses specific knowledge of social media platforms and social media strategies.

As a social media manager, you will manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, and managing projects and campaigns.

Social media management can be a separate role in larger organizations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities.

Working hours will depend on whether you are self-employed, employed by a company with set business hours, or if you are contracted to various businesses or companies. You’ll usually work normal office hours, 9 am to 5.30 pm, Monday to Friday. However, you may work longer hours, including evening and weekend work, if working to a campaign deadline.

Related jobs include:

  • Social media manager
  • Digital marketer
  • Media buyer
  • Media planner
  • Media researcher
  • Music producer
  • Public relations officer
  • Web content manager
  • Advertising account executive
  • Broadcast journalist
  • Editorial assistant
  • Market researcher
  • Marketing executive
  • Media researcher
  • Writer
  • PPC specialist
  • Public relations officer
  • Sales promotion account executive
  • Business adviser
  • Digital copywriter
  • Publishing rights manager
  • Web content manager

Further study

After completing a course in Social Media Management you may choose to pursue further study in a specialist field to increase your knowledge base and skill set. Postgraduate study can also be used as a means to change career focus or to gain professional qualifications required to practice in certain career areas such as advertising, business management, journalism, marketing, media, and communications, and public relations.


What is the importance of Social Media Management?

Social media management not only helps businesses with managing their social network, both outgoing and incoming communications, but also all of the other aspects of small business social marketing more efficiently. It allows business owners to have a smooth and working plan as to how they are going to post, respond to followers and fans and take the information that these interactions provide so that they can use it to make their business better.

Where can I study Social Media Management?

Explore your options here

 Did You Know?

· Worldwide population is 7.7billion and the internet has 4.4billion users – and this number is growing day by day.

· There are nearly 3.5 billion active social media users, and every 6.4 seconds a new account has been created.

· Social Media users have an average of 7.6 social media accounts and they spend around 142 minutes on social media every single day.

· Facebook is currently the leading social media platform, reaching approximately 60,6% of internet users.

· Nearly a 1.7billion accounts use Instagram Stories every day. As for the users, 500million of them use Instagram Stories every day.


Mariza Halliday

Applied Business Management Courses
Conflict Management Courses


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