Event Management

By Aedín Dunne - Last update

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Have you exceptional organisational skills? The ability to put together an event to promote businesses and brands? Have you a creative side that you can materialize into a soireé?

If so, event management might be right up your street. We all enjoy going to an event and in recent years we have seen brands all over the world throw luxurious events to launch new collections, products and initiatives that work a charm. 

What is event management?

Event management is the planning, organising and promotion of business and social events. Event managers are responsible for a number of different aspects from making sure they reach their target audience to ensuring everything runs smoothly and goes to plan. Event management can play a large role in the success of businesses and brands. 

What 3rd level courses are available?

Universities and colleges in Ireland are offering courses in the following subject areas:

  • Business Studies with Event Management 
  • Event Management 
  • Event Management with Public Relations 
  • Tourism and Event Management 
  • Administration and Event Management 

Studying event management in college

Event management courses can be found in many universities and colleges around Ireland. There are undergraduate degrees and PLC courses in the area that you can look into. If you choose a PLC course in the area, you may be able to use it to further your education and go into an undergraduate course. The majority of PLC courses last a year. 

The majority of undergraduate courses in event management will usually be either 3 or 4 years depending on the exact course. In the first year, you will cover the basics of what event management is and gain a strong foundation in the area to go forward and be ready to study more in depth in your second, third and maybe your fourth year. 

As the courses move on you will look into more specific areas such as event staging, event industry studies, event management, risk management, sponsorship, health and safety and more. You may also touch on areas of business including finance and marketing. 

Students will gain all the relevant skills and knowledge they will need in order to go out and work in the world of event management and apply their knowledge practically. In the majority of courses students will be required to do an internship or placement to gain practical experience and give them a taset of the working world in this area. 

Career Options

There are a number of different areas you can take your career in event management. Depending on your course, you can study it alongside another subject such as tourism and working in the tourism industry. You could also choose to work in the business world as an event manager helping in the promotion and growth of businesses and brands. 

While a lot of people may be happy with their undergraduate qualifications, many go on to study at postgraduate level to specialise in a particular area or add to their existing qualifications. After building some experience, it is also always possible to go the route of lecturing in colleges and universities in the lecture halls you were once sitting in, inspiring a new generation of event managers. 

There are a few skills and qualities you will need to be an event manager. These include excellent communication skills, interpersonal skills, excellent people skills, flexibility with working hours and travel, organisation skills, strong time management skills, the ability to work well with others, remind calm under pressure and have a problem solving approach. 

Related Jobs

  • Event Manager 
  • Project Manager
  • Business Manager
  • Event Planner
  • Wedding Planner
  • Marketing Manager
  • Venue Manager
  • Marketing Manager

Further Study 

Visit postgrad.ie for more information. 


Different courses and different colleges will have different entry requirements. It’s always safest to check with the individual higher education institution which is available on their websites. As a general rule Leaving Cert students should have a minimum of six subjects which should include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English. 

Different courses will differ in their requirements and the points they require. You can study Event Management or pair it with another area such as business or tourism for example. The highest points needed to study Event Management in TU Dublin in 2020 were 356 points. Business in Tourism with Event Management in IT Sligo required 187 points while Business Studies and Event Management in LIT was 279 points. 

Where can I study?

You can explore your options here

Did you know?

  • It is believed the most productive working day in the business world is Tuesday
  • Over 79% of US businesses rank events as one of their most important aspects 



Aedín Dunne

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