Digital Marketing

By Aedín Dunne - Last update

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Do you have a strong business mind and a good knowledge of the online world? DO you think you have the creativity to create campaigns, advertisements and more? If you think you can bring your passion to the table then digital marketing could be the course for you. 

What is digital marketing?

Digital marketing is the use of digital technologies, online and social media in order to promote and advertise products/services and brands. With the rise of the influence and use of online shopping and social media in recent years, digital marketing has become a largely effective tool for brands and businesses looking to promote their products and services. It is also known as online marketing.

What courses are available?

Universities and colleges in Ireland are offering courses in the following subject areas:

  • Digital Marketing
  • Digital Marketing and Public Relations
  • Digital Marketing Technologies
  • Digital Marketing with Analytics
  • Digital Marketing with Web Design 
  • Marketing and Digital Media
  • Social Media and Digital Media (PLC)
  • Business with Digital Marketing (PLC)
  • Digital Marketing and Business Administration (PLC)

Studying Digital Marketing in college

As you can see from the list above, there is a wide variety of courses in the digital marketing area. The list above is condensed. There are both undergraduate courses and PLC courses in the area. The majority of undergraduate courses will range from 3-4 years in length while PLC courses will range between 1-2 years. PLC courses will give you a strong foundation and understanding in the area and stand to you should you want to continue on to an undergraduate course. 

Your first year of an undergraduate degree will give you a foundation in the area and allow you to gain the relevant skills and knowledge for the area and gain an insight into what will come your way throughout your degree. Your first year will introduce you to the asics areas. Content you may cover might include digital marketing applications, social media sales and marketing,  microeconomics for social media marketing, financial accounting, business mathematics and more.

Your second and third year will introduce you to more in depth and complex material. Different content will differ from course to course but examples of subjects you might cover include Digital Concepts and Analytics, marketing management in a digital age, E-Business, information technology and computer applications, advanced SEO and web usability, market research and analysis and digital marketing strategy.

Your fourth year will again be quite complex areas and may include applied digital projects, contemporary issues in marketing, ethics and digital marketing. The majority of courses may also offer the opportunity to do work experience to apply your knowledge practically.

Career options

The area of digital marketing has the potential to be broad and take you into different areas. Business and journalism and closely linked areas while the most obvious role is to work as a digital marketing executive. There is also the option to continue your study at postgraduate level to specialise in a particular area of your interest. Lecturing and teaching in colleges and universities may also be an option as your progress in your career.

Important skills and qualities in this area include the ability to work and use social media and online platforms, excellent communication skills, organisation skills, interpersonal skills, analytical mind, ability to work well with others, a team player, the ability to understand research, strong written communication, research skills, a strategic thinker, understand and keep up to date with social media trends and be creative. 

Related Jobs

  • Digital Marketing Executive
  • Social Media Marketing/Manager
  • Marketing Executive 
  • Journalism
  • Digital Brand Manager
  • Press and Media
  • Content creator
  • Social Media Consultant
  • Event manager

Further Study

Visit for more information.


Different courses and different colleges will have different entry requirements. It’s always safest to check with the individual higher education institution which is available on their websites. As a general rule Leaving Cert students should have a minimum of six subjects which should

include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English. 

The highest points required for a course in this area in 2020 was 304 points to study Digital Marketing in AIT. The lowest points required were 100 points to study Digital Marketing and Public Relations in DKIT. Points mainly range from 200-300 points.

Where can I study?

For other courses in the area you would like to explore, you can do so here.

Did you know?

  • The internet has 3.9 billion users and 1.3 billion websites
  • Digital marketing is a very competitive field
  • Over half of online purchases are now completed online


Student Grant Scheme 

Digital Marketing Job description example

Course examples

Aedín Dunne

Nail Technology


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