Course Description

Digital Marketing and Sales

An all new sales focused Digital Marketing training programme.


• Principles of Social Media with a Business (7513-301)
• Understanding the Business Environment (7513-207)
• Understand legal, regulatory and ethical requirements in sales and a marketing (7513-208)
• Using collaborative technology (7513-304)
• Principles of Marketing & Evaluation (7513-320)
• Develop own professionalism (7513-321)
• Digital Marketing metrics & analytics (7513-322)
• Principles of Social Media Advertising & Promotion (7513-308)
• Website Software (7513-311)
• Brand Development (7513-329)
• Analyse & report data (7513-331)
• Delivering e-commerce solutions
• Marketing on mobile devices (7513-325)
• Online display advertising (7513-326)
• Principles of Keywords & optimisation (7513-302)
• Career Planning & Job Seeking Skills (005047)


CollegeKerry College of Further Education & Training
Course LocationTralee, Kerry
Course CategoryDigital Marketing, Business
Course TypeClassroom Based
Course QualificationLevel 5 Certificate
Awarding BodyCity & Guilds
Awarding Body DetailsCity & Guilds Level 3 Diploma in Digital Marketing (7513-30)
Course Start Date9th September 2024
Course End Date29th August 2025
Course Duration50 weeks
Course Fee0
Entry Requirements• Applicants must be 16+ years of age on entry to the course. • Leaving Cert, LCVP, LCA or QQI Level 4 Major Award or 3 years relevant work experience. • Mature applicant route available for applicants aged 23+. • Competent written and spoken English (CEFR B1 or Higher). • Non-EU/EEA applicants must have permission to work in Ireland. • Must have an interest in Digital Marketing and Social Media. • Passionate about business, marketing, media and sales. • Must have a motivation to learn, an interest in the subject and the ability to acquire the knowledge, skills and competencies set out in the course. • Good communication & interpersonal skills. • Good numeracy skills. • Computer skills.
Carear PathPassionate about media, audio and journalism. You have an interest in digital marketing and social media. You would like to embark on a brand new career. You already work in marketing and would like to up-skill.
Course Code417371
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