Course Description

BA (Hons) in Marketing with Digital Media

This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.

On completion of this programme students should have:

• Gained a strong understanding of marketing concepts and issues

• The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories

• The communication and management skills required to successfully work within digital media projects and have gained the ability to function effectively as an individual and in project teams

• An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills

• An understanding of the changing face of marketing and digital media, in relation to the use of development of technology, and its impact amongst organisations and on society.

Click below to learn more about this programme.

CollegeDublin Business School (DBS)
Course LocationDublin
Location PostcodeDublin 2
Course CategoryDigital Marketing, Business
Course TypeClassroom Based
Course QualificationHonours Bachelor Degree
Awarding BodyQQI
Awarding Body DetailsBA (Hons) in Marketing with Digital Media
Course DurationThree years
Course TimeFull time, beginning in September 2019
Course Fee5,795
Entry Requirements2 H5 + 4 O6/H7, to include Mathematics & English or another language
Carear PathGraduates from this stream will have strong business knowledge and competence in marketing with digital media. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital media including Marketing with Digital Media roles, Brand Marketing with Digital Media, Advertising & Public Relations through Digital Media and Digital Media Consultancy.
Course CodeDB518
For information about Dublin Business School (DBS), please visit their college page on by clicking here.

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