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Tourism is a hugely important part of the Irish economy. As a result there are a diverse number of careers related to the industry. To be successful, you will need a high level of  training. In addition, a foreign language capabilities is very beneficial.


There are many options at both ordinary degree and honours degree level. Courses titles to look out for include Tourism Marketing, Travel & Tourism, Business and Tourism, and Tourism Management. The institutes of technology provide all third-level programmes.

Students will learn about industry-specific subjects such as:

  • Heritage
  • Culture
  • International Tourism
  • Eco-Tourism

Most courses also cover general business modules like Financial Accounting, Human Resource Management and Marketing. Courses generally feature a language option as well. There may be opportunities to spend a semester abroad, or to take a work experience placement as part of the course.

There are also a large number of further education courses available. The most widely available course is Tourism & Travel, which is good preparation for the travel agency and tour operator industries. Typical modules in a PLC course include:

  • Travel Agency
  • Retail and Service Skills
  • Customer Relations
  • Information Technology
  • Marketing

The Work

A tourism officer promotes a particular area – local, regional or national. They devise and coordinate marketing campaigns, produce tourist information and organise festivals, events and exhibitions. It can also mean travelling to other countries to generate interest in your area, and working with local businesses to help them improve their facilities and attract more tourists. Some work in specific areas, such as heritage or genealogy tours.

Tourist representatives usually work for a tour operator or hotel in popular holiday destinations and resorts. The basic brief is look after, and possibly travel with, a group of tourists. Reps greet guests at the airport, show them the sights, organise activities, sell longer day trips, and also deal with problems such as lost luggage or faulty showers.

Travel agency staff helps customers to decide on their holiday and travel plans. This involves checking the availability of tour packages, flights, hotels, car hire and coach operators, and making bookings on behalf of their clients. They also advise on issues such as vaccinations, visas, passports, insurance, weather conditions, restaurants, and tourist attractions. is a national database of universities, colleges, institutes and providers of third level and PLC courses in Ireland. We operate a national search database of courses at certificate, diploma and degree level as well as providing information about career paths and directions.
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