E-Commerce in Retailing

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Do you have an interest in e-commerce and the changing landscape of the world of online retailing? Do you have strong communication skills, analytical skills and a business mind? If so, this course could be the right choice for you. 

What is E-Commerce in Retailing?

E-Commerce in Retailing focuses on a changing retail landscape that is influenced by digital and social media in relation to the buying and selling of goods and services online. 

What third level courses are available?

Universities and colleges in Ireland are offering courses in the following subject areas: 

  • E-Commerce in Retailing – TU Dublin


  • Commerce International 
  • Commerce International with German 
  • Commerce International with French 
  • Commerce International with Italian 
  • Commerce International with Irish 
  • Commerce with Chinese Studies 
  • Commerce with Spanish 

Studying E-Commerce in Retailing in college

E-Commerce in Retailing is a Level 8 four year course that is offered by TU Dublin. It focuses on the ever-changing world of buying and selling goods and services online and the retail landscape that surrounds that. There are a number of different courses and PLC courses in commerce but this course is specific to online commerce. 

This course provides a wide technologically informed business education for future retail managers that highlights the needs of the sector as well as contemporary retail management needs that reflect the technological environment of the online world.

Your first year of your course will be a foundation year that will provide you with a strong understanding of the basic principles of e-commerce and its role and importance in retailing. Modules you will cover in your first year will include Finance Marketing and Market Research, Economics, Human Resource Management, Entrepreneurial Studies, Professional Development, Specialist Retail Modules and Retail Management as well as many others. 

Your second and third year of your course will introduce you to more complex and in-depth information on a broader area of different principles of the course. Modules you will cover across your second to fourth year of your course include modules from Retail Analytics, Retail Marketing and Geographical Information Systems to Retail Consumption, Store Atmospherics, Shopping Centre Management, Category Management, Retail Location Analysis and E-Commerce Modules to name just a few. 

There are many other modules you will cover but the above list will give you a basic idea of the broad range of topics and subjects covered within the course. You may have the opportunity to do work placement to apply your knowledge practically though it is not very clear if the course definitely includes this. 

Career Options

Career opportunities in economics are quite broad and especially with this course being focused on the online world, this will open up even more opportunities. Career prospects can be found in areas such as economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, website designer, e-commerce management and social media management to name just a few. 

There is also the opportunity to continue your study at postgraduate level to specialise in a particular area of your interest. There are also opportunities in education and research. 

There are a number of skills and qualities important in this area including strong communication skills, interpersonal skills, maths skills, time management skills, organisation skills, leadership skills and an analytical mind while computer skills will also be quite helpful. 

Related Jobs

  • E-Commerce Manager
  • E-Commerce Project Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Manager
  • Social Media Manager
  • E-Commerce Technologist


Different courses and different colleges will have different entry requirements. It’s always safest to check with the individual higher education institution which is available on their websites. As a general rule Leaving Cert students should have a minimum of six subjects which should include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English. 

Specific courses may have their own requirements.Certain QQI courses may be accepted. 

The points required to study this course in TU Dublin last year was 301 points. 

Where can I study?

For other courses in the area you would like to explore, you can do so here.

Did you know?

  • More than 80% of the internet population has used or bought goods and services online
  • By the year 2040, it is estimated that 95% of all purchases will be done by e-commerce
  • E-commerce is believed to have originated in 1979 when a domestic television set connected to a phone line to create online shopping


Student Grant Scheme 

Course information

E-commerce Manager job description  

Aedín Dunne

Crystal Healing Courses
Creative Digital Media


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