Digital Marketing Strategy Courses

By Mariza Halliday - Last update

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What is Digital Marketing Strategy?

Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies such as the internet, social media, search engines, and other channels to reach consumers.

A digital marketing strategy is a plan that helps a business or organisation attain specific goals through carefully selected marketing channels such as paid, earned, and owned media.

Examples of digital marketing strategies include a social media campaign that involves partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email to build customer loyalty.

What 3rd level courses are available?

Universities and colleges in Ireland are offering courses in Digital Marketing Strategy in the following subject areas:

  • Diploma in Digital Marketing and Strategy – Study the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.
  • Digital Marketing, Social Media Standards, Virtual Exhibiting and Networking – This course will enable you to develop a great web presence for your brand.
  • Leading Digital Marketing Strategy – Gain the necessary skills and an understanding of the different tools and techniques used in Digital Marketing.
  • Diploma in Digital Marketing – A comprehensive education in digital marketing and is aimed at those who want to acquire the mindset, skills and confidence that make good digital marketers so valuable.
  • Advanced Diploma in Digital Marketing – Gain an understanding of the entire digital marketing lifecycle from planning through to execution.
  • MSc in Digital Marketing – The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
  • Online & Digital Marketing – This course is ideal for people looking to build a career in digital marketing, business owners looking to promote their business online or for those looking to build on existing marketing skills.
  • BA in Digital Marketing, Communication & Public Relations – Prepare for direct employment within marketing communications.

Studying Digital Marketing Strategy

There are many courses in Digital Marketing Strategy that may take place over a few days, weeks or even 1 year to 4 years depending on the course and modules selected. There are also part-time courses and night courses available so you can be sure to fit in your studies no matter what your schedule is like.

Courses will cover theory work through lectures, assignments, tutorials and taught modules. Assessments will take place on a continuous basis with written examinations and practical assignments combined in order to achieve a qualification.

You could also consider work experience or a work shadow in the industry. If you’d like to get some work experience locally, try contacting the marketing departments of companies, digital marketing agencies and charities where you live, to ask about their work experience opportunities. Relevant work experience is a good way of demonstrating a genuine interest in the field and is regarded favourably by employers.

Work Experience will not only give you the opportunity to obtain a deeper knowledge and understanding of the industry, it will also give you a chance to do some essential networking with other industry professionals and gain valuable contacts for the future.

Career options

After completing a Digital Marketing Strategy course you will be able to get started in a career that uses specific knowledge of a variety of digital marketing methods to communicate with customers and promote sales and activities.

Digital marketers can find employment in all sectors. Many large and medium-sized companies have an in-house marketing and communications department, which offers digital marketing services in addition to traditional marketing support. Alternatively, you could apply to work at a marketing agency, handling projects and marketing contracts outsourced by companies.

In the role of a digital marketer, you’ll be involved in developing an organisation’s multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer.

Commonly used digital marketing techniques include social media marketing, search engine optimisation (SEO), pay-per-click (PPC) campaigns, mobile marketing and affiliate marketing.

Working hours will depend on whether you are self-employed, employed by a company with set business hours or if you are contracted to various businesses or companies. Working hours are typically 37 to 40 hours per week, although hours will increase during large-scale marketing campaigns and project work.

Related jobs include:

  • Digital marketer
  • Advertising account executive
  • Advertising art director
  • Market researcher
  • Marketing executive
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Sales promotion account executive
  • Social media manager
  • Business adviser
  • Digital copywriter
  • Event manager
  • Product manager
  • Publishing rights manager
  • UX designer
  • Web content manager

Further study

After completing a course in Digital Marketing Strategy you may choose to pursue further study in a specialist field to increase your knowledge base and skill set. Postgraduate study can also be used as a means to change career focus or to gain professional qualifications required to practise in certain career areas such as advertising, media and communications, business and technology, creative design, e-business, journalism and marketing


What is the importance of a Digital Marketing Strategy?

A marketing strategy helps to create products and services with the best chances for making a profit. This is because marketing strategy starts with marketplace research, taking into consideration the optimal target customer, what your competition is doing and what trends might be on the horizon.

What are some types of Digital Marketing?

  • Website Marketing – A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
  • Pay-Per-Click (PPC) Advertising – PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads.
  • Content Marketing – The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns.
  • Email Marketing – Email marketing is the medium to get in touch with your potential customers or the people interested in your brand.
  • Social Media Marketing – The primary goal of a social media marketing campaign is brand awareness and establishing social trust.
  • Affiliate Marketing – With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.
  • Video Marketing – Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
  • SMS Messaging – Companies and non-profit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers.

Where can I study Digital Marketing Strategy?

Explore your options here

 Did You Know?

  • Blogs are 63% more likely to influence purchase decisions than magazines.
  • Using videos on landing pages can increase conversions by 86%
  • The average content length for a page that ranks in the top 10 positions is 2000 words.
  • Viewers retain 58% of what they see but only 10% of what they read.
  • Companies that blog more than 15 times per month get 5 times more traffic.

Mariza Halliday

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