Creative Digital Media

By Aedín Dunne - Last update

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Do you have an interest in the ever changing world of digital media? Do you have computer skills, interpersonal skills, an analytical mind and the ability to be creative? Join all of those skills together and you could have found the perfect match for your career in this course right here. 

What is Creative Digital Media?

Creative Digital Media combines art and design with computer technologies and programming to create digital media products. 

What third level courses are available?

Universities and colleges in Ireland are offering courses in the following subject areas: 

  • Creative Digital Media – CIT


  • Commerce International 
  • E-Commerce in Retailing
  • Marketing
  • Journalism and New Media
  • Marketing with Digital Media

Studying Creative Digital Media in college

This course is offered by Cork Institute of Technology (CIT) which is one of the only places to offer this exact course. Similar courses can be found in other colleges and universities in Ireland as well as PLC courses that may give you an idea of if this area is of interest to you. This is a four year, Level 8 course. 

Your first year of any undergraduate course will act as a foundation year and help you to become familiar with the basic principles of creative digital media. You will become familiar with all the key areas that you will need going forward throughout your course. Modules you will study in your first year include Moving Image and Sound, Design Basics, Web Design Basics, Creative Enterprise, Introduction to Digital Media, Interaction and Media and Multimedia Project Management as well as a group project. 

In your second year of study you will be introduced to more complex and in-depth information and concepts throughout your modules. These modules range from Interpreting Sounds and Music, Interactive Scripting, Creative Image Design and Portfolio Development to User Experience Design, Media, Culture and Society and Human Interface Design to name a few. 

In your third year you will be given the opportunity to do work placement to apply your knowledge practically. You will become familiar with working in the field while in the other semester of the same year you’ll focus on modules including Marketing and Media Law, Ethics and Aesthetics, AV Technology, E-Learning and Experimental Video among others. 

Your final year will see you continue your study of a wide range of modules including Media, Business and Enterprise, Digital Culture and Ethics and Professional Ethics as well as many others. You will also focus on your final year Multimedia Project.

Career Options

Career opportunities in this area are quite broad with opportunities in areas from Web Design, Video/Animation, Programming, E-learning, Gaming and VR, Music Technology and more. It is an area that can cross over into journalism and media as well as business also.

There is also the opportunity to study at postgraduate level to specialise in an area of your interest. Opportunities are also in education and research. 

Skills and qualities that are important in this area include strong communication skills, interpersonal skills, computer skills, time management skills, organisation skills, the ability to work well with others and follow direction, an analytical mind, a problem solver and the ability to be creative. 

Related Jobs

  • Web designer
  • Design manager
  • Animator
  • Journalist 
  • Videographer
  • Social Media Design
  • Sound engineer
  • Technology 


Different courses and different colleges will have different entry requirements. It’s always safest to check with the individual higher education institution which is available on their websites. As a general rule Leaving Cert students should have a minimum of six subjects which should include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English. 

Specific courses may have their own requirements. Certain QQI courses may be accepted. 

The points needed to study this course in 2020 in CIT were 361 points. 

Where can I study?

For other courses in the area you would like to explore, you can do so here.

Did you know?

  • Google has the largest network of translator in the world
  • Digital media is any form of media that uses electronic devices for distribution
  • On average, people have 7.6 social media accounts 


Student Grant Scheme 

Course information

Web designer job description 

Aedín Dunne

E-Commerce in Retailing
Marketing and Digital Media


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