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Digital Marketing with Generative AI (Creative Media)

Dublin
1 Year
€100

Course Content

The focus of this course is to equip you with the practical marketing and creative media skills to work in the expanding digital marketing and content production sector in Ireland.

Whether you are a complete beginner, or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms, including social media marketing, Search Engine Optimization (SEO) and content development skills.

This is a practical course where you will work on case studies and projects. As part of the learning experience, you will participate in an array of relevant workshops facilitated by guest speakers from industry.

Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete an Erasmus+ funded work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.

What will you study?

Course Facilities

  • 3 fully Digital touchscreen broadcast studios using Myriad.
  • State-of-the-art podcast and TV studios.
  • Full access to Adobe Creative Cloud.

Course Details

CollegeCity of Dublin FET College Ballyfermot
Course ID203183
Course LocationBallyfermot, Dublin
Location PostcodeDublin 10
Course CategoryCreative Media, Media
Course TypeClassroom Based
Course QualificationLevel 5 Certificate
Awarding BodyQQI
Awarding Body DetailsQQI Level 5 Certificate in Creative Media
Course Start Date16th September 2026
Course End Date28th May 2027
Course Duration1 Year
Course Fee€100
Entry RequirementsStandard minimum entry requirements for all courses in this college
Minimum statutory school leaving age (16+)
CERFL proficiency at B2 for access to Level 5 and Level 6 courses for those whose first language is not English.
Additional requirements may apply to non-EU/EA Applicants and may be subject to full international fees. Please refer to Information for international students.
A PPS number is required for registration. Please refer to How to get a Personal Public Service (PPS) Number.
The academic entry requirements may be waived for mature applicants (21+)

Minimum entry requirements for all level 5 courses
QQI Level 4 award or equivalent
Five O6/H7 in Leaving Certificate/LCVP or a Merit in Leaving Certificate Applied or a relevant QQI Level 4 certificate
Career PathCareer Opportunities
There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations. Graduates may pursue further studies or work in areas such as digital marketing, social media management, advertising, marketing and advertising, internal communications and more.

Progression Opportunities
Graduates with a merit profile can automatically progress to Photography and Content Creation, Level 6 (MPH)
G
raduates with a Merit profile may apply for entry to related Level 6 courses in BCFE such as:
Journalism and Content Creation, Level 6 (MJH)
Radio Programme Production, Level 6 (MRH)

Graduates of this course may also apply through the CAO and/or the Higher Education Links Scheme for entry to higher and advanced certificate and degree programmes at national Institutes of Technology, Technological Universities and Universities (applicants should confirm linked awards and eligibility requirements with the relevant Higher Education Institution).
Course CodeDMC

Course Provider

City of Dublin FET College Ballyfermot

Main Building Ballyfermot Road (Administrative Hub) D10TX46 Media Building Ballyfermot Road D10FW62 Arts Building Kylemore Road D10FP59, Ballyfermot, Dublin, Republic of Ireland. Eircode: D10TX46

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