Marketing courses in Ireland

Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to…

What is marketing and digital media? Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketings interaction with a business customers and public has shifted into the digital…

Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The…

Bachelor of Business in Digital Marketing; ; By 2020 over 60% of all money spend on advertising in Ireland will be on digital advertising. Ireland has had the fastest-growing digital advertising market in Europe in recent years (Core, 2018). The current trend for social networking sites, websites, blogs and video sharing sites has created a…

Bachelor of Business in International Marketing & Sales with French/German/Spanish; ; What’s it all about?; ; This programme is designed to appeal to those who have a real interest in the world of International Business and Marketing, and who would like to work in a cosmopolitan, multilingual environment, whether in Ireland or overseas. The programme…

Bachelor of Business in Marketing & Sales; ; What is Marketing?; Marketing is an abstract concept that has been defined in many different ways by many different people. It is more than just a promoting a product or a service. Marketing involves researching the target audience, advising clients how to develop their products to suit…

BB in International Marketing (add-on); ; This course is very popular with our international ERASMUS students who want to spend either one or two semesters studying in Ireland improving their core business skills through English. It offers marketing experience in another EU country and the opportunity to use English in business and marketing scenarios.; ;…

BB in Marketing (add-on); ; Course Summary:; This course offers progress from the level 6 Higher Certificate programme in the School of Business. On this programme you will gain the skills to help you establish your career in a marketing or sales position in Ireland or abroad. It offers a blend of general business subjects…

This course is designed to provide the knowledge & personal skills required for a career in business. The course combines the tbroad heoretical business & practical knowledge required to function at a high level in today’s increasingly complex & challenging business world. Awarding Body: Edexcel/BTEC Higher National Diploma in Business Further Education & Training Awards…

WHAT IS ONLINE MARKETING / eBUSINESS? This one-year Online Marketing course is an ideal entry level qualification for all aspects of the growing online marketing sector in Ireland. This online marketing programme allows students to appreciate the opportunities presented by the web and e-business to successfully market products and services. You might want to design…

This course is intended for students who have an interest in strategic and practical areas of business and marketing. Modern business practices using relevant innovative technologies are at the core of this course. Students will gain applied experience by assisting in marketing initiatives, organising events, attending workshops, a two-week work placement programme to acquiring industry…