Digital Media

By Ethan Moser - Last update

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What is Digital Media? 

Digital Media is any form of media that has been encoded in a machine-readable format. Examples of digital media include any text, audio, video, or graphics that can be accessed via the internet. Students pursuing careers in digital media will study the creation and distribution of digital content through web design, content development, and social media marketing. 

What 3rd Level Courses are Available? 

  • Universities and colleges in Ireland are offering courses in the following subject areas: 
    • Creative Digital Media – the study of digital design, and technological and programming skills. 
    • Digital Culture & Communication – the study of human communication via the internet and growing digital cultures. 
    • Website Development – the study of coding and programming in order to create websites using CSS, HTML, etc. 

Studying Digital Media in College

Most first year study involves an overview of the subject. This will offer students an introduction to the foundational principles of digital media, including content creation, production, and distribution. 

Depending on the focus of their digital media studies, students will likely move from exam-based modules to more hands-on production modules. Most media studies courses will combine lectures, exams, production projects, and written practical work as benchmark assessments for students. 

Most undergraduate Digital Media courses in Ireland run for three or four years. In some cases universities will facilitate work or internship experience as a facet of their program. 

It is common that all media-based courses will require students to complete long-term research or production projects including a final Capstone project. This will ensure the completion of a rigorous curriculum and prepare students for postgraduate studies or for their careers in digital media. 

A bachelor’s degree in media studies is adequate for many careers in digital media. For example, graduates with a bachelor’s degree may start working in app development, digital design, or animation. 

Career Options

Graduating from college with a degree in digital media will serve you well as it equips you with a unique and marketable skill set in an increasingly digitized job market. A media degree teaches students how to think both logically and creatively as well as equipping them with invaluable production and communication skills. 

Many recent graduates have entered into ‘entry-level’ careers in digital media working as video game and app developers, digital designers and animators, and as social media managers. 

Other jobs that require a higher degree of responsibility will typically require further education, training, and/or experience to qualify for. 

Related Jobs Include:

  • Website Designer
  • Video Producer / Animator
  • Digital Programmer
  • E-learning Instructor
  • Video Game and VR Developer
  • Musical Technician
  • Social Media Manager
  • Coding and Development Agent
  • Creative Content Manager
  • Digital Marketing Executive

Further Study

An undergraduate degree in Digital Media studies is often the first step towards further postgraduate study. Postgraduate students will often specialize in their choice of digital media format, be it film, video games, VR, design, etc. 

Visit for more information. 


  • What points do I need to study Digital Media?
    • Different courses and different colleges will have different entry requirements. It’s always best that you check with the individual higher education institution which is available on their websites. As a general rule Leaving Cert students should have a minimum of six subjects which should include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or Four H7 (Higher Level) grades. Subjects must include Mathematics, English, Irish or another language.
  • Are there any particular qualities you need to study Digital Media?
    • Students interested in careers in digital media will need to enjoy media and culture as well as have a desire to work creatively in a challenging job market. You will need to be collaborative, innovative, perceptive and curious as well as being able to successfully communicate your own ideas and opinions. 
  • Where can I study Digital Media?
    • Explore your options here

Did You Know?

  • 5.1 billion people own a cellphone while only 4.2 billion own a toothbrush!
  • 91% of all retail brands use at least 2 social media platforms to promote their products or services!
  • On WordPress alone, users publish a whopping 70 million blog posts every month!


Ethan Moser

English Literature
Careers in Film and Media


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