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Online Social Media Influencer Summer Course for Teenagers

By Steven Galvin - Last update


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The Institute of Technology Carlow has launched Digital Hustle, Ireland’s first online summer course for teenagers who are interested in learning how to become a social media influencer. This Online Social Media Influencer Summer Course  is open to TY and senior cycle secondary school students who are interested in building a personal brand, developing an online presence, an online business or launching a fan page or a social justice campaign.

Digital Hustle kicks off  21st June and runs until 26th June

Social Media Influencer Summer Course

This course was creator Dr Irene McCormick says, “Many people consider influencers self-absorbed when, in fact, they are incredibly hard-working, industrious people.  There is still a mentality out there that if someone says they want to be an influencer people snigger, but if any of us were doing a ‘side-hustle’ making €500 a month we would be thrilled”, commented Dr McCormick.

The course will feature a number of successful influencers who will teach students about the basics of growing their following and capitalising on their brand.

They include:  IT Carlow PR and media student Lauren Whelan, who has amassed over 600,000 followers on TikTok and fronted social media campaigns for Samsung, Lifestyle Sports, Amazon Prime and Subway; Nia Gall, considered one of the most popular TikTok stars in Ireland, with 285,000 followers; and the teen coffee entrepreneurs behind Quirky Coffee, who are navigating the big world of digital marketing and brand building online.

Speakers will also include IT Carlow academics and marketing experts, including Dr Eleanor O’Leary (popular culture), Dorothy Keane (marketing) and Ciaran O’Loan (brand planning). The course will also advise on digital identities, the psychology of memes, protecting your privacy and mental health, and telling your story online.

For further information, email  DigitalHustle@ITCarlow.ie.


Steven Galvin

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