Marketing

Marketing

Marketing aims to improve the public perception of an organisation, product, or service. Marketers seek to increase brand awareness – to develop a relationship between the public and the product in question. A satisfied customer is more likely to show brand loyalty – the Holy Grail of profitability for companies. Education Marketing courses teach students the […]

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Advertising

Advertising

There are those of us that can sell anything, as well as those of us who will buy anything. Advertising can be a creative and rewarding career. Anyone looking for a career that combines creativity along with business intellect might find this career worth considering. Education There is no specific Advertising course in the CAO […]

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