Course Description

Digital Marketing (QQI Level 5)



This Digital Marketing online course will introduce students to the core competencies required to develop and execute digital marketing strategies and activities. It will provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Search Engine Optimisation (SEO), Science of Adwords Traffic, types of Online marketing, eMail Marketing, Viral Marketing, Online PR, and Social Networking etc..

 

Who should complete this course?

  • Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
  • Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
  • Business owners who wish to take advantage of the internet as a marketing channel for their business.
  • People who wish to gain a professional, accredited qualification in marketing by online/distance learning.

 

Topics covered include:

  • Unit 1: Introduction to Marketing
  • Unit 2: The Online Consumer
  • Unit 3: The Anatomy of An Effective Website
  • Unit 4: Search Engine Optimisation
  • Unit 5: Social Media Marketing
  • Unit 6: Email Marketing and Online Advertising
  • Unit 7: Online PR and Affiliate Marketing
  • Unit 8: Digital Marketing Plan Development & Client Management.

 

CollegeThe Open College
Course LocationLeopardstown, Dublin
Location PostcodeDublin 18
Course CategoryDigital Marketing, Business
Course TypeOnline Learning
Course QualificationLevel 5 Certificate
Awarding BodyQQI
Awarding Body DetailsQQI Level 5 component Certificate in Digital Marketing (5N1364).
Course Duration8 Weeks
Course TimeThis QQI Digital Marketing course is completed through Distance Learning Course and there are no lectures to attend. Students can complete this course within 8 weeks which is ample time and can start it at any time of the year that is convenient. If students need to extend this period for any reason during or near the end of the course they can request an extension through the college.
Course Fee€314
Entry RequirementsThis Digital Marketing course is open to all with general work/life experience. English Language Requirement: Students entering programmes leading to awards at Level 5 are expected to be able to: be proficient at reading, drafting, preparing and understanding information across a broad range of topics, including quantitative information. Learners undertaking this programme must have basic IT skills and access to the necessary equipment to enable them to undertake an online programme: computer, broadband, email, Microsoft, recording equipment necessary for some skills demonstration tasks, and where applicable any other specialised software/equipment. Access to a PC/Mac with internet access to complete coursework. As this programme is delivered through distance learning or eLearning, students must be capable of studying on their own initiative.
Carear PathWho should complete this course? Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters. Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills. Business owners who wish to take advantage of the internet as a marketing channel for their business. People who wish to gain a professional, accredited qualification in marketing by online/distance learning.
Phone01 2061828
Course Code5N1364
For information about The Open College, please visit their college page on Whichcollege.ie by clicking here.

Course Provider

The Open College



Unit 9, Leopardstown Business Centre,, Ballyogan Road, Leopardstown, Leopardstown, Dublin, Ireland. Eircode: D18KX34

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The Open College
Unit 9, Leopardstown Business Centre,
Ballyogan Road, Leopardstown, Leopardstown, Dublin
Ireland
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