Course Description

DC 240 – BSc in Marketing, Innovation and Technology

CAO Code: DC240 Contact: Business School Office, Tel: +353 1 700 5265 Room: Q160 Fee information Indicative Timetable (Weeks 20-31) Programme Overview: Marketing for the Knowledge Economy Many of the inventions we take for granted today lay unused and unappreciated in labs around the world for years before they finally made it to the marketplace. In the 1980’s, Steve Jobs took a 1960’s invention (the computer mouse) and revolutionised the computer industry. In the summer of 2000, BT discovered that it had patented hypertext linking (the way we navigate the Internet) in 1980 – a full 9 years before Tim Berners-Lee and CERN began to develop the World Wide Web. BT weren’t alone РDouglas Engelbart had also discussed the concept in 1968. In 1802, Sir Humphry Davy demonstrated a prototype incandescent lamp, but it was Thomas Edison who developed the light bulb – a full 77 years later. That gap between the market and technology is sometimes called the innovation gap, and that is the gap that the graduates of our B.Sc. in Marketing, Innovation and Technology will fill. The high technology sector is a dynamic, fast-changing and highly competitive environment and bringing these technologies to the marketplace requires marketers who can move at the same pace. You will understand the new technologies that will shape our world: Рinformation and communications technologies (PC, Internet, mobile devices, digital tv) Рbiotechnologies (advances in pharmaceuticals, biofuels and fine chemicals) Рphysical sciences (laser, x-rays, nano-technology) and you will learn to anticipate and respond to consumer needs, to develop and market these technologies in a way that makes Programme Description: The BSc in Marketing, Innovation and Technology degree course will suit you if you have an interest in marketing, are a creative thinker and you have a genuine curiosity about the technologies that are changing our world. Programme Structure: The course is run by DCU Business School, together with the Faculties of Engineering and Computing, Science and Health, and Humanities and Social Sciences. It is the only course of its kind in Ireland, offering a solid foundation in marketing while incorporating cutting edge technology and design in answer to the growing demand for expertise in all these areas. You will be introduced to a range of technologies, from information and communication technology to emerging life sciences and biotechnology. You will also study creativity and discovery and innovation. By the end of your four years you will have gained: * an in-depth understanding of marketing techniques; * a core grounding in science and technology; * knowledge of web design, communications and industrial design; * an entrepreneurial outlook; * an understanding of the processes involved in new product development. You will learn through lectures, case studies, research projects and from the vast knowledge of visiting practitioners. In some projects you will work in multidisciplinary teams, alongside engineers, scientists and biotechnology students, reflecting real life scenarios. Your year-long INTRA work placement is in Year 3, giving you a unique and valuable opportunity to appreciate the relevance of your study to the real business world. What’s more you will make invaluable industry contacts and get paid for it! View the subjects currently taught on this course (2008 Р2009)

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