Course Description

Bachelor of Business Studies

About You

If you are interested in gaining expertise in a specific business discipline, the BBS (Hons) degree offers you a broad choice of options which will enhance your employability on graduation.

Why Study Business Studies at UL?

The Bachelor of Business Studies (BBS) programme will provide you with a broad business education. You will study the core business principles of accounting, risk management, human resource management, economics and marketing – specialising in one area as your major in the second semester of Year 2. Theory will be brought to life through work on practical business projects in addition to an eight month work placement in industry.

The BBS suite of programmes also includes;

Business Studies with French
Students taking BBS with French will study the French language stream throughout the four years of the programme, along with their regular Business subjects. To find out more, go to:

Business Studies with German
Students taking BBS with German will study the German language stream throughout the four years of the programme, along with their regular Business subjects. To find out more, go to:

Business Studies with Japanese
Students taking BBS with Japanese will study the Japanese language stream throughout the four years of the programme, along with their regular Business subjects. To find out more, go to:

What you will study

A blend of core business disciplines and management functions is integrated into the innovative design of the BBS, allowing insights to be reached early in the programme. The programme provides a strong foundation in Accounting, Economics, Finance, Human Resource Management, Management, Marketing, Risk Management and Business Mathematics, which run throughout the first three semesters. You will choose your major option in the second semester of year 2. This consists of 2 modules per semester from second through to fourth year, with an intervening cooperative education placement.

A choice of five major options is available, of which you will choose one;

(1) Accounting and Finance;

The Accounting and Finance major option consists of four main areas: financial accounting and auditing, management accounting, finance and taxation. You will learn about the theory and practice of current accounting standards and their implications for financial reporting, along with practical skills in advanced accounts preparation, financial statement analysis, decision making, investment analysis, performance measurement, costing and cost management systems, portfolio selection, personal and corporate taxation. Graduates of this major option pursue accountancy and/or taxation careers in professional practice or industry.

All of the main accountancy accrediting bodies in Ireland may give some exemptions to UL students who hold an Honours BBS Degree. For further information please visit: business/departments/accounting_ finance/accounting-exemptions.

(2) Economics and Finance;

The modules contained in the Economics and Finance major option follow a logical and progressive sequence that emphasise three inter-related components: a strong monetary and financial component Corporate Finance, Applied Economic Analysis, and Monetary Economics; an international dimension International Economics, Economics of Integration; and an applied dimension Managerial Economics, Industrial Economics and Public Finance. Extensive use of quantitative techniques and an emphasis on the importance of analytical thinking instills transferable skills in Economics & Finance students that they can use and develop in a wide range of careers. Accordingly, employment prospects for graduates are very good.

A BBS degree with Economics and Finance as a major option provides an excellent preparation for a range of careers, including areas such as the financial sector (e.g. economist; retail, investment, and corporate & treasury banking; research analyst; securities trader), teaching, Government departments and agencies (e.g. Department of Finance, Competition and Consumer Protection Commission, Central Statistics Office, Enterprise Ireland, Industrial Development Authority, health policy planner), Central Bank of Ireland, Economic and Social Research Institute, housing market analysis, transportation, energy and telecommunications industries.

(3) Marketing;

The suite of modules that comprise the Marketing major has been designed to explore marketing theory and practice, whilst simultaneously developing a diverse skills-set that will be immediately transferable to the workplace. Subject include: Consumption and Consumer Culture, Marketing Communications, Marketing Research, Digital Marketing; Marketing Intelligence; Strategic Brand Management; Marketing Leadership and Marketing Relationships and Networks. Graduates are likely to pursue careers in product and brand management, marketing research, advertising, sales and general marketing.

(4) Human Resource Management

A number of key practice based modules are integral to this major option which include Human Resource Practice, Employment Relations Practice and Management Consulting. Overall, there is a balance between theoretical and practical modules in this option. Graduates of the HRM major option will have acquired a comprehensive set of work-related skills in the areas of organisational behaviour analysis, interviewing, conflict management, consulting and performance management and will be ideally placed to pursue careers in human resource management, training and development, management consultancy, employment relations, industrial relations, recruitment and selection and academic research.

(5) Risk Management and Insurance

The Risk Management and Insurance major option modules are designed to explore risk management theory as well as the practice of risk management. In Insurance Law and Claims students are introduced to the legal system as it relates to the operation of insurance contracts and insurance claims. Many aspects of insurance law are unique to the insurance system and deal effectively with issues such as fraud. In Life Insurance, students learn about the important role of the insurance industry in assessing and pricing risks such as illness and/or death. Risk management functions are directly addressed in modules such as Risk Control and Underwriting and Risk Analysis. An understanding of how decisions are made at management level is provided in Insurance Organisations and Markets. Graduates are well placed to take up opportunities in the insurance industry and the wider financial services sector.

In year 3, you will also take a minor option which consists of one module per semester over the final two years. The following Minor Options are currently offered:

Business Informatics
Business Research Methods and Final Year Project
Globalisation An Economic Perspective
Financial Services
Organisational Psychology
Quantitative Analysis for Business
Supply Change Management
Students taking BBS with a Modern Language (LM052, LM053, LM055) study a language stream in one of the following languages; French, German or Japanese throughout the four years of the programme.

CollegeUniversity of Limerick
Course LocationLimerick
Course CategoryBusiness Studies, Business
Course QualificationHonours Bachelor Degree
Awarding BodyUniversity of Limerick
Course Duration4 years
Course FeePOA
Entry RequirementsApplicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English. In addition, applicants must hold at least an O4/H7 grade in Mathematics. Students wishing to take a language option must have a H4 in that language, with the exception of Japanese where a H4 in a language other than English is required. We welcome applications from mature students. Mature applicants must apply through the Central Applications Office (CAO) by 1 February.
Carear PathTax Consultant Banking, Insurance and Financial Services Accountant Financial Analyst Stockbroker Pensions and Insurance Administrator Risk Analyst Economist Marketing Brand Manager Advertising Account Manager PR Manager Management Consultant HR Manager HR Recruitment and Training Public Relations Officer Political lobbyist Social Researcher
Course CodeLM050
For information about University of Limerick, please visit their college page on by clicking here.

Course Provider

University of Limerick

Castletroy, Limerick City, Limerick, Republic of Ireland. Eircode: V94 T9PX

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